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Send an email not linked to a CRM entity

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We have a situation where we have a custom entity that stores an email address field and we would like to send an email to this address.  I've been able to create a new 'Send Click Dimensions' record in order to send emails in the past for a contact record but as far as I know we need to set a contact, lead or account as the recipient.  Is there a way to accomplish what I need without creating one of those record types?

Thanks,

Steve


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