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"How do we track visitors from AdWords (PPC) so we can calculate ROI?" in ClickDimensions Help - comment added by Weston Packard

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Hi Ramon,

This second article that Courtney linked to is key: http://blog.clickdimensions.com/2012/08/cool-tricks-with-clickdimensions-and-google-adwords.html

You can get Google Adwords information into CRM by including your desired parameters on destination URLs that link to pages on your website that you are tracking with ClickDimensions. When someone clicks one of these ads and is taken to a tracked page, ClickDimensions creates a Visit record in your CRM that contains the complete URL, parameters and all, in the Entry Page field. You can then run queries, reports, workflows, etc. on these Visits and their realted records that are based on the presence or absence of certain specific parameter values in the Visit's Entry Page URL.

Hope this helps!


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