A CNAME can be whatever you want it to be. This is just a link you set up in your DNS provider to point to elink.azuresend.com. So you can set up mktg.mycompany.com (replace with your real domain) or elinks.mycompany.com, etc. If you received a notice it will contain the date that your account will be switched over and the option will be available on your DNS Settings on the ClickDimensions Settings page in CRM. (In your case, Gabrielle, this will be on July 22, and the notice includes a link to further instructions.)
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