I have sent out a nurture mail a month ago. A second email was sent to people that clicked on a link in the first email.
Now, when trying to assemble the results (through advanced finds since there is no easier way with nurture programs) I get strange results.
There are 39 unique clicks on the first mail, yet the second mail has been sent to 56 contacts. When I examined one portion (rosy's 15 mails of the second mail) these all had a click registered on the first mail.
What can explain this discrepancy in the nurture program?
| List
| Delivered
| Unique Opens
| Unique Clicks
|
Tamara
| 212
| 126
| 30
| 15
|
Rosy
| 112
| 74
| 12
| 9
|
Kristof
| 69
| 50
| 13
| 9
|
Gaetan
| 123
| 107
| 14
| 6
|
%
| 19%
| 11%
| ||
Afspraak
| List
| Delivered
| Unique Opens
| Unique Clicks
|
Tamara
| 15
| 25
| 13
| 0
|
Rosy
| 9
| 15
| 7
| 2
|
Kristof
| 9
| 8
| 3
| 0
|
Gaetan
| 6
| 6
| 1
| 0
|
%
| 44%
| 4%
|